Wednesday, December 11, 2024
1:30p.m. - 6p.m. EST
376- 401 Richmond Street West Toronto, ON
Registration opens November 26
(FREE EVENT)
Lead Workshop Partner:
Supported by:
Dollars & Cents: The Business of Podcasting
There are over six million podcasts available on Spotify. It would seem nearly impossible to break through the noise and create something new that has a shot in hell of finding an audience and making any money. It isn’t!
Join the Canadaland team and a selection of industry leaders who will take stock of the current challenges and opportunities in podcasting, share their expertise, and demonstrate how they have managed to grow their audience, monetize their hard work, and create sustainable models for podcasting that you can emulate.
Who Is the Canadian Podcast Listener?
1:30pm-1:50pm
If you are going to make a podcast, you should know something about your potential audience. For eight years the Canadian Podcast Listener Study has provided exceptional insights into the growing and ever changing Canadian podcast listener audience. In this session, Matt Hird from Signal Hill Insights will share the survey’s most recent findings.
How to Make a Local Story Go Global
2:00pm-2:45pm
We Canadians are a humble lot. We have an incredible amount of talent and unbelievable stories to tell but we find it hard to believe that an audience beyond our borders would take notice. Exceedingly, Canadian made shows are becoming breakout hits that resonate globally – climbing to the top of the charts, garnering media attention and buzz, winning awards, and reaching big audiences. In this session, we study a number of recent Canadian made hits and learn how they broke out and how your show can too.
Moderator:
Kattie Laur, Bumper/Pod the North
Panelists:
Tanya Springer, CBC Podcasts
Jessica Vallentin, A Field Guide To Gay Animals/Pretendians/The Worst Podcast
On the Therapist’s Couch – Podcast Edition
3:00pm-3:45pm
The doctor will see you now! Shreya Sharma (Tink Media) invites a series of podcast industry leaders to lie down on the therapist’s couch, offering them an opportunity to share their hopes, dreams, fears, and regrets. What are the podcast related traumas keeping them up at night? The (podcast) doctor is here to help. Get unfettered access to some of Canada’s brightest audio minds and a clear picture of emerging industry trends, issues, and opportunities.
Moderator:
Shreya Sharma, Tink Media
Panelists:
Amanda Cupido, Lead Podcasting
Annalise Nielsen, Lower Street
How to Create a Sustainable Podcast Business
4:00pm-4:45pm
Over eleven years, Canadaland has done things differently – bucking legacy thinking and experimenting with new ideas, they have created a sustainable model for a Canadian podcast company and media business – one that is replicable. In this session, the Canadaland team will take the stage to give people a peak under the hood and spill their trade secrets. They will divulge how they built and sustain their 11,000 person base of supporters, how they think about sponsors and ad revenue, and how they have started diversifying their revenue stream by working with partners and foundations, building an online store, harnessing the power of online events, and growing their video presence on their own terms.
Moderator:
Jesse Brown, Publisher - Canadaland
Panelists:
Alan Black, COO - Canadaland
Dory Smith, Director of Advertising and Partnerships - Canadaland
Tony Wang, Digital Content Producer - Canadaland